The electronic entertainment industry, barely 30 years old, has come a long way since the first rudimentary-looking products that ran on painfully slow and ludicrously expensive devices. They have been forced to make way for the powerful consoles we see today and the revolution in content and reality simulation brought about by the emergence of 3D.
Conquering booming markets such as China, Russia and South America is the key to sustainable growth. Efficient processes for the localization and translation of IT products are essential to success. Content is a crucial factor when it comes to promoting sales. It is thus essential to provide an effective translation of content into the player’s native language and to ensure the translated content's solid technical integration into the IT product’s structure (which is the localization process, as such). This is a critical stage in producing better games and reaching the greatest possible number of players.
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