Trademarks and Designs
Protect your Brand in Jurisdictions Worldwide
Streamline the registration and management of your trademarks with our easy-to-use IP management platform - budget friendly and efficiently.
About
About Our Trademark and Design Services
Creating strong trademarks and designs is crucial in establishing a brand identity that is easily recognized. Examples from companies such as Apple and Coca Cola demonstrate how a powerful brand can foster customer loyalty and influence purchasing decisions. A brand is more than just a name, logo, and corporate colors - it is a valuable asset. Therefore, it is essential to ensure that your brand and designs are not infringed upon or diluted by competitors.
Our user-friendly platform for managing intellectual property makes it simple to register your trademarks in jurisdictions worldwide. Enabling you to safeguard the value of your brand and designs on a global scale.
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Once the data of the registration holder, name, logo, or graphical symbol to be registered, and the international classes and countries to be included in the register, have been incorporated onto our SHIP HELM® platform, it takes just a few seconds to obtain and approve a budget for registering the trademark with the USPTO, the WIPO, or with the national trademark office of the established countries.
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It is also available a permanent control service for all new trademark applications that are continuously being published in the different domestic and international bulletins in order to identify possible interferences of new third-party applications with the client’s trademark portfolio, thus enabling the exercise of the right of opposition.
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SHIP HELM® has added monitoring capabilities and a trademark renewal notice service that constantly monitors the trademark portfolio throughout its legal life to help plan payment of fees, renewals, declarations of use, oppositions, office actions, etc., in advance.
Key Benefits
Minimize administrative tasks
All the steps involved in trademark registration are time-consuming administrative tasks that you can easily streamline by outsourcing those tasks to Seprotec.
Facilitate budget planning
Determine trademark registration costs in multiple jurisdictions in just minutes with our user-friendly IP management platform and plan your budget accordingly.
Protect your brand globally
Register trademarks for the fundamental elements of your brand, including logos or product names, to guarantee maximum protection on a global scale.
Why Choose Seprotec?
With more than 25 years of experience, Seprotec enables companies to protect their intellectual property worldwide. Providing comprehensive solutions in the areas of patents, trademarks, designs, and copyrights backed by state-of-the-art technology.
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Compare costs between direct, European and international registrations instantly to determine the best strategy for your brand’s assets.
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Rely on a trustworthy partner and benefit form completely transparent pricing, broken down by attorney fees, official fees, and search costs.
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Rely on our data and information security management, which complies with the ISO 27001 standard, to keep your information secure.
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Source carefully and choose from a comprehensive list of highly vetted agents in each jurisdiction for your peace of mind.
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Benefit from a list of jurisdiction-specific templates that are available for download for individual country requirements.
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Centralize your workflows and manage your trademarks on the same platform as patents and translations.
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Frequently Asked Questions
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What is a trademark and what a design?
Trademarks and designs play a crucial role in the legal protection of a brand’s visual appearance. In this context, trademarks protect unique signs that are firmly linked to the company’s brand image, such as the name or logo, but also company-specific goods or services. To determine the origin of these corporate assets and distinguish them from the competition, they are registered with the relevant office. This prevents copycat competitors from infringing on the brand owner’s reputation or diluting it.
Design protection, on the other hand, covers only the visual aspects of a product’s shape, packaging, or two-dimensional designs like wall papers or icons as well as three-dimensional designs like furniture or toys. Well-known examples include Coca Cola bottles, the VW Beetle or a range of Apple products. By registering a design, a brand can achieve a level of protection against competing products for up to five years, which can then be extended by paying renewal fees. On a legal level, a design registration can thus prevent infringement lawsuits and litigation, ensuring that a brand’s commercial reputation is protected throughout the world.
This protection of brands and design enables companies to differentiate themselves and generate more sales through a distinctive brand image or innovative and eye-catching products. After all, consumers are often not only interested in the functionality of products, especially in the lifestyle sector.
The brand name and aesthetic are often key factors as well. -
What is the difference between a trademark and a design right?
A trademark is a distinctive mark that is used to identify a particular brand or product. It can be a word, phrase, symbol, or design that helps consumers determine the source of goods or services and associate them with a specific company or brand. On the other hand, a design right is a form of IP law that protects the visual appearance of a product or creation. While trademarks are used to differentiate brands in the market, design rights focus on protecting the creative elements of a product.
One key difference between the two is that a trademark can be renewed indefinitely, as long as it is in use, while design rights typically have a coverage period of up to 25 years. A further difference lies in the assessment of a new registration. While trademarks generally do not require any innovation and must meet the criterion of uniqueness, the degree of innovation and novelty play a role in the case of registered designs. -
How do you know if a design or trademark is registered?
Design or trademark registration can be confirmed by searching the respective database maintained by e.g. the United States Patent and Trademark Office (USPTO), EU Intellectual Property Office (EUIPO) or World Intellectual Property Organization (WIPO). A registered design or trademark will have a registration number and be published in the relevant registry. The design or trademark should be graphically and not descriptively represented to be suitable for registration. A letter of disclosure may have been sent to the brand owner upon registration.
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