A picture is worth a thousand words
How many times have we heard a picture is worth a thousand words? If we consider this statement to be true and we apply it to our personal life, why not apply it as well to the business world?
When we get dressed in the morning, we match colors, styles and materials in order to portray a certain image. So if individually we do this on a daily basis, why don’t we pay attention to details like this within the company as well?
We are not really aware of what a fundamental role image plays in a company. Most of the impact a company makes is visual, whether for its appearance or for the way it acts. This impact that we make can help us to boost our sales or – exactly the opposite – decrease them. This is why we should consider our image as one of our “sales weapons.” Not only is it our letter of introduction that we present to our clients – our company image is the way we communicate who we are, what we are, what we do and how we do it. A company’s image shows everything a company does – everything it represents, its background, its values, and its strength. This is why we should pay attention to every last detail; not only do we have to focus on having an attractive, flashy or very visually stimulating logo – we also have to keep in mind all the elements that derive from it: letterhead, envelopes, brochures, signage, displays, etc.
In order to have a good corporate image, we have to keep in mind that there are some basic guidelines for the management of an image. These guidelines are outlined in the corporate manual of every company, where we can find which colors we are supposed to use, what fonts, the appropriate sizes for each, etc.
It is important to consider all the aspects that surround our image and to know that in a competitive and changing marketplace like the one we are in, it is an element that can help to differentiate us and position us against the competition. One must adapt to the changing times.
Just over a year ago we welcomed in this philosophy in our corporate environment. We made a 360º turn; we renewed ourselves and created an image that is more modern, serious, dynamic and innovative, so that we could communicate all the values that form our company. This process took quite some time but was well worth it. We updated our entire image; we saw the changes that were taking place as the new image was implemented; and we have taught everyone in the company to watch out for every detail. It was not unusual for people in the marketing department to go around the office, saying: “that font isn’t the right one; you have to use this one” or “who used this logo like this? It’s completely distorted,” but little by little, each and every one of the SeproTec employees has become aware of the importance of caring for our image.
The only thing left for me to say is that if you haven’t yet figured out how much you can help or hurt your company with good or poor use of its image, it’s never too late to start paying attention! As they say “ better late than never!”
Coordinadora de Proyectos de Marketing